Attitudes and Values

Attitude formation:

1. Social Learning (Easier to change)
2. Direct experience (More difficult to change)

 Types of Attitudes:

1. Affective
2. Cognitive
3. Conative
4. Evaluative

Cognitive disonance: Tension when experiencing conflict between attitude and behavior.

Intellectual capital assets:

• Human
• Tecnhological
• Organizational
• Business
• Social

Intellectual capital. Retrieved on february 8th, 2011 from: http://www.youtube.com/watch?v=uFwFfGx-NMk